Celebrating Heroes

Founder Todd Ehrlich and the Kill Cliff Team are Frontline Leaders on a Mission

Once a week, for 52 weeks this year, OpsLens will post a card highlighting Post 9/11 Frontline Leaders. And, yes, this is a spinoff from the 2003 Deck of Most Wanted Playing Cards! This time around, we are talking about, honoring, and bringing awareness to post 9/11 businesses or charities launched by the military community.

You’ll learn the top facts about these organizations, as well as why they made the list, which comes down to impact, scalability, health and unique value proposition. We encourage you to look for these weekly updates, share the card with your network, and support or buy the products and services they offer. See the 52 Most Wanted Post 9/11 Frontline Leaders launch story here.

8 of Clubs | Kill Cliff

Kill Cliff COO John Timar and Founder Todd Ehrlich served together on SEAL Team 8.

It is rare that a founder begins the grueling quest to launch a business so that he or she can create a sustainable platform to give back to their favorite charity. That is how the story began for Kill Cliff, founded in 2011 by U.S. Navy SEAL Todd Ehrlich. Todd is a serial entrepreneur who has experienced success in various industries, so he knew all too well the first step was unmistakably about solving a true pain point. And he had one. For years, he meticulously jotted down notes and researched the ingredients that were needed for a clean, natural, functional beverage that would support his fitness routine. He wanted a healthier, tastier alternative to sodas, energy, sports, and other post-workout drinks. So why not pounce on this market opportunity? The Kill Cliff team was born, dedicated to providing people with the most effective and delicious recovery drinks available, yet on a mission to become the largest financial supporter of the Navy SEAL Foundation.

In seven years, Kill Cliff has not only become the preferred, FDA-approved product on the market for elite athletes, warriors, and, quite frankly, anyone who likes a knock-out mixer. Kill Cliff is the official partner for Todd’s beloved community, and to date, his for-profit venture has raised nearly 700,000 for the SEAL Foundation. The Kill Cliff approach and philosophy makes just about anyone want to take it up a level, whether it’s being inspired by their podcast or wearing their brand proudly on everything from apparel to backpacks that are available on the website. You can purchase their all-natural beverages online, as well—and you can find them in brick and mortar storefronts, too, such as Whole Foods. More importantly for the warrior community, you can find the Kill Cliff at hundreds of locations affiliated with military bases, so check out your local AAFES exchange!

The Kill Cliff mind-set of never quitting and doing nothing in moderation illuminates the path in front of them in 2019, such as continuing to build the world’s premier platform for emerging veteran and Team USA athletes. Another remarkable goal that they seek to capture this upcoming year is topping the one million mark in donations for the Navy SEAL Foundation. You can be a part of this epic milestone by simply buying their products—because a portion of the proceeds from every Kill Cliff can sold goes toward supporting these warriors and their families.

Kill Cliff is a frontline leader that should be on your list of most-wanted businesses to support in 2018.

Frontline Leader (Founder): Todd Ehrlich.

Name of Company/Organization: Kill Cliff, founded 2011.

Location: HQ is Atlanta, Georgia.

Post 9/11 Service Connection: U.S. Navy SEAL.

Tours of Duty:  SEAL Team 8 prior to 9/11.

One sentence tagline &/or mission statement: Performance Drinks for Warriors. Kill the Quit.




The opinions expressed here by contributors are their own and are not the view of OpsLens which seeks to provide a platform for experience-driven commentary on today's trending headlines in the U.S. and around the world. Have a different opinion or something more to add on this topic? Contact us for guidelines on submitting your own experience-driven commentary.
Marjorie K. Eastman

Marjorie K. Eastman is a US Army Veteran. Eastman served 10 years in the Army Reserve, including two combat deployments. She received a Bronze Star, Combat Action Badge, and has her MBA from Vanderbilt University. She is on the 2018 list of Top 25 Influencers supporting the military community and also a 2017 National Independent Publisher Award winning author of The Frontline Generation: How We Served Post 9/11.

Join the conversation!

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.

Watch The Drew Berquist Show

Everywhere, at home or on the go.