OpsLens Deck of 52 Most Wanted Post 9/11 Frontline Leaders
Once a week, for 52 weeks this year, OpsLens will post a card highlighting Post 9/11 Frontline Leaders. And, yes, this is a spinoff from the 2003 Deck of Most Wanted Playing Cards! This time around, we are talking about, honoring, and bring awareness to post 9/11 businesses or charities launched by the military community.
You’ll learn the top facts about their business or organization, as well as why they made the list, which comes down to impact, scalability, health and unique value proposition. We encourage you to look for these weekly updates, share the card with your network, and support or buy the products and services they offer. See the 52 Most Wanted Post 9/11 Frontline Leaders launch story here.
5 of Clubs | Murphy’s Naturals
From their website:
Enjoy life outdoors. Murphy’s Naturals, Inc. is a company that believes in the importance of all-natural products and the benefits they provide. They believe that health and wellness come from the environment. Founded by Philip Freeman and named after his best buddy Murphy, Murphy’s Naturals creates products which are made from responsibly sourced plant-based ingredients. They leave out all of the ingredients that you don’t want and instead focus on providing amazing earth-friendly products that will help others through its purchases.
Their mission is to celebrate nature and inspire good through quality natural products. Murphy’s Naturals, a Certified B Corporation and member of 1% For The Planet, embraces the philosophy that companies have the power and obligation to help solve the social and environmental problems we face as a global community. They make a commitment to contribute 2% of gross revenues to goodwill organizations that share their vision of a healthy environment, while supporting the health of our local and global communities.
Murphy’s Naturals is a frontline leader that should be on your list of most-wanted businesses to support in 2018.
Frontline Leader (Founder): Philip Freeman.
Name of Company/Organization: Murphy’s Naturals, founded 2014.
Location: HQ is Raleigh, North Carolina. Their products are available online and in hundreds of retail stores across the country, including Target.
Post 9/11 Service Connection: U.S. Navy, Deep Sea Diver.
Tours of Duty: Active Duty in the U.S. Navy 1987–1995. Continued as a servant leader with the most recent example of his company’s dedication to North Carolina hurricane relief efforts.
One sentence tagline &/or mission statement: Celebrating Nature & Inspiring Good. Company motto of “Doing Others Good.”
From a family wellness interview, Founder Philip Freeman said, “During my search, I quickly realized there was a significant gap in the market for a brand that focuses on natural, effective and responsibly sourced mosquito repellent products. There are many companies who ‘play’ in the natural repellent world, but that is typically a side product and not a brand focus. Realizing the significance of the gap we decided to develop and launch Murphy’s Naturals with a focus on building a broad natural repellent brand for at home and on the go.”