OpsLens Deck of 52 Most Wanted Post 9/11 Frontline Leaders
In 2018, as a spin-off and salute to the original 2003 deck of 52 Most Wanted playing cards, let’s honor post 9/11 frontline leaders here at home. Once a week, for 52 weeks this year, OpsLens will post a card highlighting one of the 52 Most Wanted Post 9/11 Frontline Leaders. You’ll learn the top facts about their business or organization, as well as why they made the list, which comes down to impact, scalability, health, and unique value proposition.
I encourage you to look for these weekly updates, share the card with your network, and support or buy the products and services they offer. See the 52 Most Wanted Post 9/11 Frontline Leaders launch story here.
King of Diamonds| HAVEN
It has been said that innovation is born in battle, which may be linked to the fact that some of the greatest advances in human history have been a result of conflict. It was his time in combat, nine deployments to be exact, that U.S. Army veteran and Special Operations helicopter pilot Alex Bertelli discovered his big idea. He learned how the enemy would do simple things to fortify their homes or compounds, one of which was welding a steel bar at the bottom of a door. He was reminded of this upon returning home when a string of break-ins were occurring in his neighborhood. So he researched products that might resemble what he knew were difficult to penetrate in combat—yet none were on the market. The industry, consumers, have long relied on a mechanism that simply is not effective—the deadbolt lock.
In 2014, Alex founded HAVEN, a security technology company that is disrupting the industry with locks that are 10x stronger than your deadbolt. Tested by special operations veterans who leverage technology, HAVEN uses military-grade materials—stamped steel to woven nylon—and offers sought-after product lines used in both residential and commercial buildings.
From their website: The HAVEN Mech and HAVEN Connect lines are floor-mounted, pedal-activated home security locks that utilize a wedge design to prevent intruders. And the HAVEN Connect can be activated remotely via a special-designed smartphone app or key fob to be utilized at your preference. The HAVEN Lockdown is another HAVEN product that is poised to change the way the world sees classroom security. Working with strategic partners, we’ve brought to market a solution for the active-shooter scenario. Controlled locally or remotely, the HAVEN Lockdown adds the layer of security that our schools and businesses desperately need.
More than merely purchasing a product that has a reputation for its strength, longevity, and ease of use, consumers of HAVEN products are also buying a veteran-owned and -operated, Made in America solution. Now available with online retailers Amazon and Home Depot, these new strategic partnerships are an indicator that this company is well on its way to helping people protect what matters most.
HAVEN is a frontline leader that should be on your list of most-wanted businesses to support in 2018.
Frontline Leader (Cofounder): Alex Bertelli.
Name of Company/Organization: HAVEN, founded 2014.
Location: HQ in Franklin, Tennessee.
Post 9/11 Service Connection: U.S. Army, Special Operations Helicopter Pilot.
Tours of Duty: Iraq and Afghanistan, nine deployments.
One sentence tagline &/or mission statement: 10X Stronger Than Your Deadbolt. Protect What Matters Most.