By Justen Charters, IJR:
Starbucks grabbed headlines recently with the announcement that it plans to hire 10,000 refugees as a response to President Donald Trump’s temporary “travel ban.”
As a result of the news from Starbucks, there have been many calls to boycott the company.
But Evan Hafer, former Green Beret and current CEO of Black Rifle Coffee Company (one of the most successful, veteran-owned start-ups in America) decided to respond to Starbucks in a different way.
He fired back with a pledge to hire 10,000 veterans.
Since Hafer’s bold statement, his company, which supplies coffee to tens of thousands of Americans, has received a lot of attention in the media.
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